Marketing Success Guide
Congratulations on adding BrowZine to your library services! BrowZine is loved by users and will be an important resource for your library for years to come.
This guide condenses the best practices of libraries around the world who have developed and implemented successful promotion strategies. Using these proven strategies will insure you get the most out of your BrowZine subscription.
Step 1: Links to BrowZine
The best way to promote BrowZine is to use Browzine.com as the link to your journal collection. BrowZine provides better journal engagement and naturally promotes awareness of the service.
Users looking for all their favorite titles will find them in BrowZine, then quickly start exploring the BrowZine bookshelves, see how they can follow their favorite titles with My Bookshelf, and download the mobile app to read their journals from anywhere.
No matter how your journal collection is featured on the library homepage, directing users to BrowZine is easy. With the expansion of the BrowZine knowledgebase to include all of your journals, you can link directly to BrowZine for ejournals by using your unique BrowZine Library URL, or you can embed the BrowZine Journal Lookup directly into the library homepage. See our support pages for more information:
Step 2: Discovery Services Integration
Allow users to seamlessly toggle between searching in the popular discovery services Primo, Summon and EDS to browsing journals in BrowZine. Log into the administrative module of your discovery service to embed links to BrowZine. Step by step instructions for each of the major discovery service providers are included in our support pages:
Step 3: Subject Guides and Courseware
If you use popular services like LibGuides, it is easy to use BrowZine to showcase important titles connect users to bookshelves of key journal content. Faculty can link directly to special issues relevant to course content or guide students to top titles in their fields.
Please see our LibGuides page for inspiration on how you can enhance your own subject pages and courseware. Check out our Marketing Toolkit for tips on promoting BrowZine to your users.