So your library subscribes to BrowZine – that’s great! Now it’s time to add BrowZine to your digital shelf so that your users can find it. Below are the top tips for strategically linking to BrowZine to ensure a successful adoption.
BrowZine as your user-facing A-Z list
Join the cutting edge libraries who are making BrowZine the entry point to their journal collections! Simply link to your library’s unique BrowZine URL, which looks something like this:
Replace the XXX with your library’s unique BrowZine ID. Not sure what your library’s BrowZine ID is? Simply log in to your BrowZine library and you’ll see it in the URL.
Now that you have your link, the next step is deciding what to call it.
First, don’t call it BrowZine. Yes, we know that we are probably the only vendor in the world to say “Don’t use our product name!” The truth is, most end users are not familiar with product names. They do not know the names of all the different publishers and database aggregators and databases. In fact, this confusion about source names is one of the best reasons to use BrowZine as the entry point to your journal platform – all of the journals are normalized in BrowZine, regardless of publisher or platform! This makes it easy for users to navigate across the library’s top journal content.
So what do you call your link to BrowZine? It’s important to use a clear and compelling call to action, so that users know what they will find when they click on the link. The best way to do this is to simply call it journals, or eJournals, but there are lots of good phrases that libraries are using to link to BrowZine:
Find a Journal
Libraries have the most success and the highest adoption of BrowZine when using it as the sole entry point to the journal collection. User experience design teaches us that multiple links are confusing for end-users. However, if you’re not ready to make the full switch to BrowZine as your user-facing A-Z list just yet, we have a solution to help your library ease into it.
Easing into the transition
You can do a soft launch of BrowZine by putting a link alongside your traditional A-Z list to “Browse Journals by Subject” or “Journals by Subject.” Keep your classic A-Z list and call it “Journals A-Z” or “Journals by Title” until you’re ready to make the full switch.
Other strategic linking options
You can also use our journal lookup to create a BrowZine search box right on your library’s website. And if you are using a Discovery Service like Primo, Summon, VuFind, or a Bento-style display, then you will want to be sure to enable our new APIs for Discovery Systems.